Monday, June 22, 2009

Marketing Strategy

Monday, June 22, 2009
Product

Beerfest Asia
Their product is the different types of beer that each stakeholder specializes in. By differentiating through packaging, brand and how they advertise themselves to the customers. Some may normally found in Singapore or in their own country.


GABF
Main product is also beer, but they sold in a wide variety of beers, allowing customers to sample beers that are normally not available out of state.












Place


Beerfest Asia
it is purely an outdoor event near the Singapore Flyer, pitching a huge white tent to prevent direct sunlight and raining.Giving out a more enjoying and relaxing atmosphere without a restrain of space











GABF
It is in a convention centre,located in Denver, Colorado. its spacious area might not allow the attendees and stakeholders to interact.













People


BeerFest Asia
it mostly attracts mostly working adults who come straight after their long and tired work and teenagers who are curious about beers.

GABF
they are mostly Americans who wanted to get the fling of enjoying the beers with the crowd.

Programming

Beerfest Asia
fantastic entertainment by world class badns and other fun filled activites on and off the stage. that would also include arm wrestling, tournaments, games and classic festival activites to keep attendees engaged.













GABF
beer competition has been the highlight of the whole festival. whereby breweries entered in comptetion with their own product and is also been judged by panel judges.tasting sessions can also allow the attendees to be involved.

Partnership

Beerfest Asia
event managers and stakeholders have work together as the price of their beers are being modified to a reasonable price.

GABF
there isn't any much interaction as the stakeholders and other sponsors do not have small industry business.

Promotions

Beerfest Asia
Every stakeholders used their own way of advertising their own products. for example, making use of walking sign boards, keeping price as low as possible to create brand loyalty.

GABF
compared to Beerfest Asia, there is no promotion during the last few days. but they use hugh sogn boards, shouting across to attract and retain attendees.

Price

Beerfest Asia
To make it convienent for the attendees, tickets are sold in 5 different categories,bulk ticket sales,at-the-door,concession,early bird,group bookings
and 4 different category for concert day,VH hospitality,VH at-the-door,VH early bird,VH bulk ticket sales.

GABF
compared to the Beerfest Asia, it is being categorized into 3 different sectors,group rates,all session 4-packs,individual session tickets.

Packaging and Distribution

Beerfest Asia
the distribution network for selling ticket is wide enough to reach to different types of customers, through the use of bytes ticketing.this is to lessen the miscommunication of the sellers and buyers.

GABF
though the festival has not started but the hot line for ticket order had already started. they also limit the amount tickets purchase by each purchaser. to ensure that the people would not miss the chance of getting the tickets.

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